When branding your business, a domain name is one of the most critical factors. After all, what’s the point in buying a business name if it doesn’t have a corresponding website? A strong domain name can be the difference between someone remembering your business or forgetting about it again next week.
When you see an opportunity for improvement, don’t hesitate to make that necessary change. You never know your new choice’s impact on brand recognition and search engine optimization (SEO). That being said, there are many things to consider when choosing a domain name for your company. Below are the tips for choosing a unique and memorable domain name for your company.
Keep it Short and Sweet
This is probably the most important rule when choosing a domain name. On the internet, almost everything is misspelled. If your domain name is an issue of length, another company may take it. Therefore, don’t opt for a domain name that is too long and difficult to type.
If you have a website, visitors and potential customers will expect you to be able to spell your name correctly. You don’t want to be stuck with an address that includes extra characters that don’t make sense. Next, consider the name’s relevance to your business. Will it be easy to remember? The name “Weegee” was taken by a company selling sunglasses—not a name that is easily recalled.
Use the .com extension for your business name
While it’s true that you could register a domain name without suffix, it’s not recommended. After all, if you ever decide to switch hosting companies, you’ll need to change your domain name. However, if you choose to go with a domain name that does not include the .com extension, you’ll have to register a new domain name. This will create a new address for your website.
Nowadays, most people will type your company’s name into the browser address bar. Your visitors will thank you for the extra few seconds they won’t have to spend figuring out where they are. If not, consider the possibility of someone coming to your site by typing “www.weegee.com.” Even if this doesn’t happen often, it’s a good idea to be prepared.
Don’t choose your company or product name as your domain name
When choosing a domain name, avoid using your company, product, or slogan as the name. Though it works in some cases, it’s a bad idea because it’s too close to the name of your business. This makes it more likely that the domain names will be taken by other companies instead. When choosing a domain name, it’s best not to use your product name as the name. This could lead visitors to believe your business is related to the product they’ve heard about. For example, someone visiting “Starbucks.com” might assume that the website is about coffee.
Decide on an original and memorable slogan or keyword
A memorable domain name can help boost your SEO and increase the number of visitors that arrive at your website. However, if the domain name is not original or memorable, it can be of little help. You want to make sure that the name you choose is not too similar to your chosen words. To help boost your SEO, you should choose a domain name that includes your slogan or keyword.
Choose a Specific Tread
Consider the possibility that someone could attempt to imitate your domain name. If this is the case, you’ll want to choose a domain name that is complicated but still simple enough to be easily typed. For example, if your business is named “Weegee.com,” someone could attempt to copy the name by registering “Wiegee.com” or “Weegie.com.” You don’t want these other similar variations to appear on the major search engines, which could potentially harm your reputation as a business.
Conclusion
With the right domain name, you can make a mark in the digital world and increase brand awareness for your business. However, it’s essential to choose a domain name that is unique and memorable. This way, people can easily find your company’s website when searching for the perfect gift or service. These domain name tips will help you find a domain name that is both original and memorable.
In the end, it’s essential to keep in mind the goal of your company name. If you want to brand your company in a way that will help boost SEO and increase online traffic, you’ll need a domain name that is both memorable and unique.
