You’re missing out big if you’re a business owner and still see social media as a playground. The lockdown following the outbreak of Covid-19 opened the door to a world of opportunities we never thought possible. Since we were locked up and away from our sources of livelihood, we had to improvise or go hungry. In that period, everyone, business owners or not, understood the importance of technology, including social media, for daily living.
As a business owner, social media presents vast opportunities for promoting your business. You’ve probably come across those opportunities but didn’t understand their importance – or even recognize that it is important. For instance, if your business is to help people buy Bitcoin, social media presents a channel for potential customers. Keep reading if you’re curious about how social media can help promote your business.
Social Media in Business Marketing: Truly Valuable or Just Hype?
Social media has always been an important tool in B2B marketing, although it has hiked during the pandemic. B2B businesses are built on human relationships, and social media helps grow these relationships. How exactly is social media used in marketing, and what is the role of social media marketing in businesses?
Helps Build Brand Awareness
Social media marketing is a good way to let people know what your business is about and what you do. There are different platforms where you can tell your story, sharing why you do what you do. These platforms are also highly useful in helping you keep in touch with your customers and update them with success stories.
Get More Customers Leads
The people you want to sell your service to are online – on social media. That’s why leveraging social media is important because you will reach a wider audience and win more potential customers. Beyond building credibility with potential customers, social media strategies can help you gain more leads.
Build Your Brand Authenticity
You must already know you’re not the only one providing your service. Thousands of other businesses promise the same things you promise your target audience. Your ability to establish your brand’s peculiarity and authenticity makes the difference. Social media allows you to do just that as you interact one-on-one with your target audience.
Understand Your Target Audience’s Needs
One major benefit of social media is that it helps you understand your target audience’s specific pain points. If you’re going to reach your potential customers effectively, you need to be able to speak their language; learn social listening. You can follow their conversations around topics to understand what they classify as important and what trends they are following.
Get Traffic to Your Website
You can drive traffic to your website through social media marketing services – even more effectively than by optimizing search engines. Of course, you miss out on lots of potential traffic relying on search results, but these channels help you drive diverse inbound streams of traffic. However, it matters how you utilize these social networks – like knowing what to post and how often.
What Are Proven Ways to Use Social Media to Promote Your Business?
There are several social media platforms with their peculiar social media marketing tools. The main platforms, like Facebook and Twitter, are free, but you’ll need to pay to use the advertising benefits. When it comes to promoting your brand on social media, the first step is ensuring people can find you. Below are five social media promotion ideas you’ve not been taking advantage of.
Your Profile
One mistake upcoming brands make is taking their profiles with levity; your profile should be filled out, or you’ll miss out. So fill out your profile, share some information about your company, and include links to your website. If you don’t have a website, include anywhere else your customer can find you.
Adding hashtags to your bio is another way to promote your business; it could be branded or special. You can use your branded hashtags or location account tags on your social media accounts. These tags make it easier for your followers to access your account and explore other pages.
Social-Only Discounts
If you’re already using ads for your business, make it juicier with social-only discounts. Social-only discounts are directed at a particular set of people and have a time-frame. You can offer discount codes and flash deals, or post offers on Facebook. Enhance your promotional strategy by incorporating QR codes in your social media posts; these codes can seamlessly link customers to exclusive discounts, promotions, or additional information about your business, creating an interactive and engaging experience.
Cross-Channel Promotion
A good way to cross-promote your account on a social medium is by reminding your followers to follow you on another medium. For example, provide a link to a social media page and ask your audience to follow the other social media account. Another way is by mentioning in your bio that you’re on other networks and that they should connect with you.
Emails and Newsletters
Emails and newsletters are great ways to promote your business if you already use them. However, when sending them out, include a subtle reminder to your clients with social icons on where to find you if they need you. Or you can take the direct approach by adding a fan section showcasing a photo from the community.
Provide Discounts
If you’re already using ads for your business, make it juicier with social-only discounts. Social-only discounts are directed at a particular set of people and have a time-frame. You can offer discount codes and flash deals, or post offers on Facebook.
We know you already know that social media can be a driving force for your brand; you don’t know how. Now that you do, the next thing is to learn how to do social media marketing and start promoting your business.
